Amongst the endless list of books which I start but never complete or take really long time to complete ,Tipping Point by Malcolm Gladwell is an exception. The book is very cohesive .There is just one theme which is the book’s title itself and the entire book is about convincing you that the Tipping Point is more exponential then you ever imagined.
The examples chosen in the book and the way he describes it is really good . The chapters are lengthy and some times gets boring with lots of statistics and everything , but most of it serves the purpose.The things discussed in this book are applicable in day-to-day life for almost every body. Whether it is ‘The power of Context’ ,’Stickiness Factor’ , ‘Law of few’ , you immediately can relate to something /someone that you know. (Btw I consider myself to be in the mavern category).
Some of the things in the book seems subtle but are really ,Tipping Points .Last chapter is what I liked the most.
It seems you have to smoke atleast 4-5 cigarettes a day to get addicted and certain people will just not get addicted because of the way their genes are designed. They are less tolerant to nicotine than normal people. And for majority of people who get addicted (or continues the habit without getting addicted for a prolonged period aka the occasional social smokers ) the first few experiences of smoking was pleasant, And for majority of non smokers or smoke haters it wasn’t .
When anti-Smoking campaign was at its all time high in America , smoking also increased dramatically . It is not hard to figure out why , most of us agree that teenagers and even young adults are likely to disobey specifically when there is a strong advice.The main reason why people was attracted to smoking was not mainly the after effects of smoking itself but the coolness attached to it.Teenagers smoke because the coolest guy , the one doesn’t care about anyone , the one who takes life easily smokes. The anti-Campaign ought to break this association of smoking with the coolness factor rather than preaching the ill effects of smoking which are appealing to may be parent of two , but at that stage its already too late.
